Targetting Long Tail Keywords

Posted on Feb 5, 2009 in SEO
We on DuoBlogger are using different kinds of SEO techniques to increase our rating in the search engines. Today I’m going to talk about Targetting Long Tail Keywords, what it is, and what to do with it.A good point between long and short tail keywords is that long tail keywords often get alot less search results in Google and that way you would have alot less competetion, and thus more likely to get more visits. I’ll give an example: Search for “Blogging Tips” and see how many results it gives (near 2 million). Compare that to “Blogging Tips for Beginners” which results in merely 600.000 results. Ofcourse this is still a huge amount, but much easier to rank higher if you focus most of your related post on those keywords, this also results into higher conversions.PluginUsing the All-In-One SEO plugin for WordPress, is making it rather easy to manage the keywords, descriptions, titles of each post, making them more Search Engine friendly.StatisticsI made a graph which explains the correlation (connection) between the monthly searches (Y) for specific keywords and the amount (X) of them. As you can see the amount of keywords as they increase, will also decrease the monthly searches for those keywords. Many SEO Experts will tell you to focus on 3 to 4+ keywords since competing with established websites whom are using 2 keywords will be hard. long-tail-keywordsWhat should you do?So what we did on DuoBlogger lately is looking into Google Analytics and find the keywords which people are using to reach our blog. We searched through some of the recent days and it looked like we had some visits on these keywords:long-tail-keywords2All the other days looked fairly the same for those keywords. Typing that keyword in Google gave me the result which lead to: Must Have PC Software For Bloggers. So to make this more SEO friendly, we would have to rename the title, description and keywords for the post. As you can see we now named it: Top Blogger Apps. Which should, after reindexing by Google rank up in page 1 in the SERP’s. (If the keywords don’t have much competition you don’t even need that many backlinks to that sub-page, you simply do your on-page optimization like changing the page title then get it indexed then it will start to rank.)Short Vs. Long Tail KeywordsSo you should question yourself if you should focus on short tail or long tail keywords. It all depends on the niche you are in.You may be wondering why anybody would want to target hundreds of keywords which bring only small traffic. Well the answer is simply that there is less competition so you can rank on the first page of Google for long tail keywords far easier than ranking for short tail keywords. Yes, they don’t bring a lot of traffic separately but if you target lots of long tail keywords you can get lots of easy traffic (note: only a handfull, not that much, but it’s targetted traffic). Not everybody is capable of ranking high for highly competitive keywords but anybody can rank for long tail keywords. Another benefit of long tail keywords is that the visitors convert amazingly well to sales and ad clicks. The visitors searching for long tail keywords know exactly what they want, be it ‘Small Business Web Design’ or ‘Half Priced Computers’ whatever, they know exactly what they want and hopefully you can provide it to them, and thus generating sales. See what other Twitterers focus onI asked around on Twitter to my followers if they were targetting  long tail or short tailed keywords. Here is the result:
@Rajupp from TechPP said: I use long tail keywords as well as short ones, just to give you an example, I use “Watch online TV Free” and “Online TV” & …@Hendricius from DuoBlogger said: I focus on short ones and then try to include long term ones in the post. I try using alternatives to the short title.@PassTheBoll from PassTheBoll said: I try to use relevant keywords. Usually they are single words, but sometimes phrases.
So what do you focus on, long – short – mulitple? Problems ranking high for some keywords? Share it with us.