Friday July 30 , 2010

Posts Tagged ‘channels’

CPC of placement targeted Ads

Hendrik

 

May 13 |19:21

Being placement targeted by advertisers has advantages only. If you are unsure what you are missing then you’ll want to know what the CPC (Cost Per Click) of your placement targeted ads is.

Seeing CPC of Placement targeted ads

It’s pretty easy and can be done with only a few steps in your AdSense account:

  • Go into your AdSense account
  • Click on Reports
  • Click on Advanced Reports
  • Date Range: This month
  • Show Data By: Individual Ad
  • Tick: Show data by targeting type – contextual or placement
  • Click “Display Reports”

What you are seeing there is of course not your CPC, those are your earnings. Divide the earnings with the amount of clicks and you’ll know your CPC.

What the numbers tell us

Now that you know your placement targeted ad’s CPC you should also go on and calculate your CPC for the content-network ads. The CPC of the placement targeted ads should be significantly higher. So, we wanna make sure to get as many placement targeted ads as possible. 100% increase in CPC means 100% increase in earnings.

Now that you know how to see the CPC of your placement targeted ads you’ll wanna read those two posts:

  • Using channels to increase your CPC – channels are the best opportunity for getting advertisers to advertise on your website. Making your channels targetable allows them to select the channels and then serve ads
  • The Ad Planner publisher center – The Ad planner publisher center is an excellent opportunity for getting advertisers to placement target your website.
 

Using AdSense channels to increase CPC and CTR

Hendrik

 

May 6 |22:26

Despite being aware all of us save them setting up AdSense channels for our sites – a mistake we will nonetheless quickly regret. I have been using only 2-3 AdSense channels for my biggest website for years, so do you probably.

Channels for placement targeted AdSense ads

Placement targeting

The only reason to use channels I could think of was to track performance changes when relocating/recoloring the ads. I was wrong, AdSense channels are far more powerful and can impact our AdSense earnings like nothing else. Setting up the AdSense channels properly is the key, you can do it good or bad.

Before getting started I want you to check out your CPC of Placement targeted ads vs. content network ads. Do the following to see how placement targeted ads perform for you:

  • Go Into your AdSense reports
  • Click “Advanced Reports”
  • Date Range: Yesterday
  • Show data by: Individual ad
  • Tick: Show data by targeting type – contextual or placement

Unless you are a wizard you should see a significant difference between placement targeted ads and content network ads. In my case the Placement-targeted ad’s CPC is 5 times higher (gaming niche). The question is: How can we increase the amount of placement targeted ads? Watch the video, I am showing you how I am doing it.

Our video guide

How many channels do I have to make?

For tracking your CTR one per ad unit. For upping your CPC it’s a pain in ass, and we are aware of that. But to make it as attractive as possible for advertisers you need to make custom channels for different niche-related content on your website. For forums for example: custom channels per forum.

Tracking individual CTR performance

By setting up your ad units to be each in an individual channel you can easily track changes when for example relocating/redesigning your ad units. For example: You wanna check out how red vs. blue title color works, testing it for some days you can then see which unit has the higher CTR and thus stick to that color. (Blue will probably work best). Simply add that specific ad unit into a custom channel and you can track the performance.

EASY: Tracking sitewide earnings

Are you a webmaster with multiple websites each having 50 ad channels? AdSense introduced so called URL channels. Without putting any of your ad units into a custom channel you can set up so called URL channels to track AdSense earnings summed up per website. To setup new URL channels do the following:

  • Go into your AdSense account
  • Open the tab “AdSense setup”
  • Open the sub-tab “Channels”
  • Click on “URL Channels”
  • Click on “+ Add new URL channels”
  • Enter your website’s url – example: www.duoblogger.com

Testing never ends

We never finished the testing process, we are still testing for more than 3 years now. There are hundreds of factors to consider. Never stop testing and tweaking. Not doing so could result in potentially wasting money.

How do I contact potential advertisers?

Google for your main keyword, you will see Google Ads. Visit the advertiser’s website, write them an email. Make sure that it’s a good one, once finished reading your email the advertiser should feel like whether there is no way around advertising on your website. That’s possible, we don’t blog about writing but you might wanna check out outstandingwriter.com (thanks to Corey Freeman – @coreyfreeman). It’s time consuming, but the return is an incredible CPC boost.

Let us know your success with optimizing both Click Through Rate and Cost Per Click using the channels. You’ll also wanna make sure to check out Google’s new AdPlanner, another handy tool making it easier to increase placement targeting.

 

How to Use AdSense Channels

Hendrik

 

Oct 17 |11:29

AdSense channels help you to fully understand how your site traffic is flowing and what methods are really working for your site’s revenue. Google uses its own free tracking feature by using channels. Take maximum advantage of this attribute. This feature shows you information about each of your channels, like ad impressions and what you are actually earning. This will essentially increase your profit for your various channels. There are two different types of channels that you can create using Google adsense. There are URL channels, and custom built channels.

URL channels allow you to track the clicks you receive across all of your sites pages. Creating a channel for all of your sites is highly recommended for your sites success. Custom channels allow you to track the performance of specifically chosen ad units. These are chosen based on specific criteria you come up with and design. You can create this by posting a channel-specific ad code into your various pages.

Custom channels help to track performance of various ad formats. When it comes to custom channels, it is all about being particular and being specific. This method of channel tracking tends to be a little bit more tricky and in depth. But Google adsense will make it easier for you by doing everything in a step by step format. Basically what you need to decide is which route you would like to go, if you are not very certain, or fairly new to this entire process it is recommended that you choose the URL method of adsense tracking.

Again keep in mind to stay away from that headache route. Keep in mind though, that there is never too much information to obtain, the more information that you receive and track, the more in tune you will be to what you need to work on and what needs to be accomplished to receive and pull in more profit. If you know what do to, and which channels you need to track, then you are set. And if you run into any trouble at all, Google adsense can help you along with any sort of questions or concerns that you might have. However, be prepared, contacting them is usually a pain in the a**. You will have to wait at least a weak for an answer…

I am using URL channels and custom channels for my sites. I use the URL channel to track the earnings for the whole site and custom channels to track changes of the ad zones. I suggest you to combine both for best result.

 

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