Posts Tagged ‘Advertising’
Most LInkedIn users will know that the summary is possibly one of the most important parts in their LinkedIn profiles. Some people sign up for LinkedIn, quickly assign a profile picture, slap on their website URLs and add a couple of lines about what they do for a living. However, these people are missing the point here, and are not doing enough to ‘sell’ themselves. Having a LinkedIn profile is all about expanding your business network, and your summary is a vital catalyst for you to achieve your goals using this popular social networking.
Here are the best 5 tips on how to write an engaging summary for your LinkedIn profile.
1. Think of your summary as a game expansion
To properly ‘sell’ myself, I always think of my headline as a best-selling game, and the body of the summary its expansion pack! What you do is attract people with your best points in your headline, basically put your best foot forward – and then WHAM! Pile on all your unique selling points (USPs) in your summary and get people hooked on to you as a talented professional.
Why do you think people keep getting one expansion pack after the other, especially for those The Sims games that sell like hot cakes all the time? :-)
Then there is the fact vs. fancy debate – Whether you want your summary to contain boring but true facts, OR inspirational quotes that tell people about what sort of person you are but not the talents you may possess?
2. Be interesting. Be very, very interesting
According to Shoestring Branding the summary space in your LinkedIn profile should be treated like your elevator pitch but you should ALWAYS refrain from writing in a boring manner. And that means NO big words, NO jargon, and absolutely NO phrases that sounds like an automatic mission statement generator.
You can also try your hand at writing a light-hearted summary that will make people sit up and pay attention. Humor is appreciated but only when it is tasteful!
3. Sprinkle powerful and attention-grabbing words in your summary
Gil Carlson from Freelance-Copy-writing.com has a list of uplifting words for your perusal. Normally copywriters would craftily dangle these words in front of potential customers when strewn across the sales page, but I think there’s no harm in using them sparingly when it comes to ‘selling’ yourself on your LinkedIn profile. Here are some of the better words you can use:
- Challenge i.e. “I love challenges and will rise to the occasion to make my endeavors a success.”
- Creativity i.e. “I’ve been told that creativity is one of my best traits.”
- Inspiration i.e. “I find inspiration in simple everyday things found around us.”
- Vitality i.e. “I have the vitality of ten hares when it comes to completing important tasks at hand.”
- And the most popular yet powerful word – Love, i.e. “I love life – and it loves me back.”
4. Do some keywords analysis on the jobs you want
There are many reasons why people create LinkedIn profiles, but one of the major reasons is due to career advancement. You should ideally have an idea what jobs you would like to apply for, and then create your profile to match the job’s requirements.
A smart move would be to apply a little SEO technique and make it so that your profile is keyword-rich. Do a brief search and see what your dream companies’ are after. Jot down these keywords and spread them naturally throughout your profile.
5. Write your summary in first person
Josue Sierra hit the nail right on its head when he recommended people to write their LinkedIn summary in the first person rather than third because doing so in the latter can make you sound arrogant and pompous. You’re writing a summary, NOT a biography!
LinkedIn recently introduced their new advertising platform. It’s a great opportunity for us people in the B2B market to generate additional orders. I also made a video a alongside this post which is embedded below.
Note: Turn Off HD if the video is not loading fast enough.
1. LinkedIn Ads yield incredibly high ROI
You only want to show ads to people that want to do business. By doing so you make sure that people clicking your ads afterwards grab their Credit-Card and purchase! That lays in the Nature of LinkedIn. Users over there are all business people: They scout and continuously look for good business opportunities. Everyone clicking your ad is interested in doing business and will eventually contact you.
That’s an excellent new opportunity for people in B2B Market.
2. You no longer WASTE money on Miss-clicks!
LinkedIn Ads are placed at a good location. They are placed on the right of the content area just like Google AdWords does. By placing them there LinkedIn manages to reduce the amount of people accidentally clicking on the advertisements. Less Miss-Clicks means lower advertising costs for you! Have a look at the attached screenshot. You can see the ads on the right there.
Notice the following:
- They are nicely designed.
- They are at a location nobody usually clicks.
- They have a tiny image with them resulting in grabbing more attention.
- They have a personal touch! You see who posted the ad can can check out his profile.
3. It’s so easy setting them up. Everyone can do it!
Setting up Ads has never been easier. You just need a LinkedIn account and not more than 5 minutes of time. Simply go to their advertising page and click on Start Now. The process is idiot-proof and easy. Adjust the texts, choose your targeting options, set how much you want to invest daily and you are good to go! Make sure to watch the embedded video, I am walking you through the process there.
4. Buyers feel more comfortable
Below each ad is a link to the Advertiser’s profile page. That way the buyers can instantly see who set up the advertising campaign. They are feeling more comfortable as they know about the seller. Before proceeding with the purchase they can check out references, jobs and education of the seller. By knowing all that they are feeling way more comfortable with the purchase.
5. Ability to convert the Buyer into a long term Customer
The buyers know that you are active on LinkedIn and you can make use of that. Connect with them and keep staying in contact. That gives you the opportunity of staying in contact with them for a long time! After the initial purchase you can offer other custom packages to them. It’s an excellent way of building a full order-queue.
Hope you enjoyed this article :). Will be adding a few more LinkedIn tutorials in the upcoming weeks.
retweeted tweet
As we tweeted earlier, we’ve updated our Advertising Forum to consist of more categories as well as sub forums. If you are interested in discussing advertisement programs as well as your own website’s performance, then head over to our forum and join the community.
If you have any questions about your placements/ad design then that’s the place to get personal advice.
Using the below resources you will know everything that is required to properly monetize your vBulletin forums. You will know how your visitors behave, how to place your ads and how to color your ads.
1. Using vBulletin’s default AdSense integration
A post by Wayne_luke on the official vBulletin.com forums about using vBulletin’s integrated functionality for implementing AdSense units. The post features an FAQ, making it fail-safe for every Forum owner.
We recommend the default integration for everybody who:
- …is new to AdSense and wants quick results
- …does not want to get into AdSense
2. Banner blindness – our enemy
The longer your vBulletin forum’s visitors have been on the internet the more experience they have. The longer they have been on our forums the better they get used to everything like for example the sub-forums, where they have to post etc. Unfortunately they also get used to our ads and thus they develop a certain banner blindness.
This is an excellent study by Jakob Nielsen about banner-blindness showing and explaining the phenomenon. We learn the following:
- Get away from web 1.0 advertising (no horizontal banners, no skyscrapers)
- Forum members suffer more from banner-blindness
3. Placing AdSense units at custom locations
A post by NeutralizeR on the official vBulletin.org forums about inserting AdSense at custom locations all around your forums.
Still remember the first resource about banner-blindness? Yes, those codes will give you horizontal web 1.0 banners. Modify the codes and use as many rectangles as possible. The more squares you are using the higher your Click through rate (CTR) is going to be.
4. Template conditionals – customize your ads
The post by Brandon Sheley is a list of template conditionals for vBulletin.. Using them you could for example:
- Show ads to specific usergroups
- Show ads in specific sub-forums
- Show ads at custom locations (forumhome, forums)
Whatever customization there is, it’s only possible using the template conditionals.
5. The best placements for vBulletin
The post suggests the following:
- 2 large rectangles in the navigation bar
- 1 large rectangle inside your first post
- 1 horizontal link unit in the navigation of your forum
- 1 horizontal banner in your threadbit
- 2 square link units below the posts
- If you have vBadvanced: 1 link unit inside the navigation
The above post’s suggestions of AdSense placements for your vBulletin forum are pretty aggressive. But consider, I am showing ads to guests only. I am not monetizing my members and as guests won’t contribute that’s fair. Of course, the more ads you show the less likely they are to register. It’s up to you.
6. Design matters – the following colors make your visitors click
Another post here on DuoBlogger about the colors that get you the highest CTR. The post suggests the following:
- Blend your ads
- AdSense Title color = Something blue or the link color on your site
- AdSense Background color = your site’s background color
- AdSense Border color = your site’s background color
- AdSense Text color = your site’s text color
- AdSense URL color = your site’s text color
- Rotate the colors every now and then to reduce banner blindness
- Use AdSense channels to track every slight change
7. Work on your forum’s AdSense Cost-Per-Click (CPC)
Optimizing your vBulletin’s CTR you’ll want to work on upping the CPC of the ads in your forum. The post suggests the following:
- Get more advertisers to placement target you
- Reduce the amount of missclicks as that increases ROI for the advertiser
8. Start working on your vBulletin forum – use this checklist
This post by Mark is a step by step checklist for optimizing your AdSense units. The post takes you through both CTR and CPC optimization. Follow the steps and you can be sure that you have done something good for your AdSense earnings.
9. Marketing forums on vBulletinSetup.com
The marketing forums on vBulletinSetup are a great resource to ask questions in case you have any. Many vBulletin owners regularly check out the forums and reply to questions. If you want to get in contact with a vBulletin expert, than that’s what you should be doing.
10. Advertising forums on vBSEO.com
The vBSEO marketing forum is another great resource. The forums exceed AdSense as the forum owners regularly also review other advertising programs. In case you have any questions or need help with other advertising programs, that’s the forum you should be checking out.
11. AdSense forums on DuoBlogger.com
Last but not least you can also ask questions on our AdSense forums directly.
We previously wrote about optimizing your AdSense CPC and now updated the post with new knowledge.
Have a look: Increasing your AdSense CPC. The post includes a video.
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