Posts Tagged ‘ads’
LinkedIn recently introduced a new feature to their DirectAds which we previously reviewed here. They are now allowing targeting of local areas within a country. For those who don’t know yet, LinkedIn ads are probably the best ads for everyone active in the B2B area.
The Winner: Local Businesses
With the enhanced functionality local businesses can now way better allocate their marketing dollars. The problem with advertising is always that you are not able to target your audience nicely, especially for local businesses. With this new feature B2B companies are able to target other businesses and then even local ones!
Think of the following, a consulting company is specialized on local clients for a city. Before with non LinkedIn ads they had 90% consumers targeted, now with LinkedIn 100% businessmen. However, countrywide businessmen. Now with the new targeting the company can target local businessmen, exactly what they are looking for.
What about Geobidding?
I am thinking that an advanced bidding algorithm allowing Geobidding may be nice to add in the future. It seems like LinkedIn is performing steps right into that direction.
The following features would come alongside with geobidding:
- Fair prices for clicks
- Higher marketing ROI
- More advertisers, thus better quality of ads
All in all this is a really good step into the right direction. I am really excited to see the upcoming features.
I recently read an article by Taylor J argueing whether less Adsense units on your page will result in more money by Adsense. I know this is not a unique thesis, many bloggers suggest that less clicks equals more money. Is that really true or just another Adsense misconception?
Taylor says no and suggests to put the highest paying ads on the top of the page. Well, that won’t really help us because placing high-paying Adsense units somewhere else will most likely result in less money from that unit and consequently less money in total.
The Click Through Rate and the Cost Per click are the factors that determine how much money you will get. More clicks, or more money per click results in more money in total. That means you will want to optimize the CTR and CPC.
The theory that more money can be earned with less Adsense Ads is somewhat unreasonable. Less Adsense Ads will result in lesser clicks and as you lose clicks you will lose money. The only way to compromise your CTR loss would be to improve your CPC. Improving the Cost-Per-Click is very hard because you can not directly influence it, it is determined by the return of investment (ROI) for the advertiser. One aspect of the ROI is the conversion rate…. Influencing the conversion rate of your readers is somewhat difficult because Google has strict rules. Telling your readers to click on the Ads to buy a certain product is not allowed and will result in your account getting closed.
Drawing a conclusion – keep in mind the following factors:
- Click Through Rate (CTR)
- Cost per Click (CPC)
As said above, to optimize the earnings you will need to work on the CTR, simply because it is very hard (I am not saying it is impossible) to improve the Conversion Rate of your users whenever they click ads. So what does that mean regarding the idea of a lower amount of ads per page?
Lowering the amount of Ads will result in a lower CTR and consequently less clicks and less money. The only way of getting more money out of fewer ads would be to optimize them physiologically to attract more clicks to that single Ad unit than to all of your Adsense Units before. That is normally not possible, especially if you already implemented my adsense color-tips and positioning tips.
Of course- you could also achieve similar by upping your cost per click rate. In fact, that’s an interesting topic whether less adsense units lead to less false clicks and consequently an higher conversion rate. Certainly something that might be worth another blog post :-). All in all you can not influence your CPC greatly which means that trying to do so is the wrong attempt.
I can only advise you not to remove your Adsense units. Doing so will lower your clicks and consequently your income.
Some bloggers are relatively unsatisfied with Google Adsense or other advertisement networks. You must know that there are other, still good networks. The market grows fast and still has open space for new advertising companies. I have been using several advertisement programs now and would like to give you some tips which advertisement programs are good.
You gotta decide between PPC (also known as CPC, stands for Pay per click), PPA (also known as CPA, stands for pay per affiliate and CPM (PPM, pay per impression). Some blogs tend to work better with CPA programs, others with CPC programs and others with CPM programs.
I made the experience that CPC programs run best when you have a niche blog. Your blog should not be about different topics, only about one. That way the CPC-programs can easily put related advertisements on your website which then tend to be clicked by your visitors more often. One very good advertising program is Google Adsense (you probably know it, if not you must be a newby lol). Because of the intense amout of advertisers Google is able to put extremely relative ads on your websites. As said before, the advertisements are appealing to the visitors and will consequently get clicks. To make it a little easier to understand: Let’s say your blog is about lawyers in a district of New York – there is an advertiser interested in putting advertisements on websites about exactly that topic. The ads are shown the user and they click on them because they were looking for a lawyer. Always keep in mind that the success to Google Adsense is the niche relevancy and the amount of clicks. The more clicks, the more money. The relevanter the better earnings per click (general sites suffer from smart pricing). I have mainly worked with Google as CPC program, but alternatives are Yahoo, Bidvertiser and some others of which I currently forgot the names.
The next category of advertisement are CPM ads. Those advertisements will get you money per impression. Sounds great because it is independent on clicks, however, those advertisement programs usually tend to pay out less. They do not have as targeted ads as the CPC programs, therefore do not have a large ROI (return on investment) for the advertiser. For me they pay out around 50% of what google-adsense pays. Usually you are forced to use those programs simply because you either got banned on adsense, or notice that your money per click gets lowered drastically. I worked togehter with some of them and made best experiences with: Adsdaq and Tribalfusion. If you need wellpaying pop-unders then Valueclick is the network to go. Their pop-unders pay out like on no other network. Cpxinteractive is good if you want income without really doing something. Just place their code and you can expect medium-earnings. The prior networks pay out well if you dedicate some time to play around a little. I will be writing a post about ad tiering for more money soon (helps to get more money out of CPM ads).
An alternative might be CPA advertisements for you. There some niches that are known to payout very well with affiliate advertisements. The dog niche for example will make you rich with CPA ads… You probably ask yourself why – in fact I did so too… It is fairly easy to understand – look at the audience of people that are interested in dogs. Most of them are 30+ and already have an income. Those people have money and usually (at least in Western-countries) do everything possible for the health and good of their pet. Those people are eager to buy products, the conversion rate is extremely high. An example: A dog is suffering from a disease – the person owning the dog searches for help on the internet and then finds your website. The person sees an advertisement related directly to her problem. The chance is high that she will click it and perhaps buy the product. So if the product costs around 500$ (some people pay that for the good of their dog) – then you get around 15% – what is 75$. Some friends told me that their sites where extremely well converting with a conversion rate of almost 5%! Wish I had such a blog and could run CPA advertisements hehe. Popular ones are the Ebay Commission Junction, Amazon-ads or Google Adsense. I have once been trying Zanox – but they scammed me around 200$. I am still waiting for a payout. Would love to know if you made better experiences with them.
CPA advertisements really depend on the niche – for example on my main website (it is about computer games – D3scene.com) – I would not be able to make any profit from Affiliate advertisements. The audience is maily around 15 years old. Most of the users do not even have a credit-card or paypal account. The chance that they really buy the product is very low. And the money behind a computer-game is not higher than 50$ – making it unattractive for gaming niches to run CPA ads.
Another possibility if your blog is about a specific software would be to use Pay-Per-Install advertisements. Those advertisements get you money whenever someone installs software. However, you will need to merge the software’s .exe with some kind of sponsor program .exe – which will make the audience of your blog never come back. Trust me, if a website tries to install crap on my computer I will NEVER even open them again. Zangocasg is the most popular one.
All in all you need to experiment – there is no 100% perfect advertising solution for your blog. The advertising niche changes every year and has new products which might increase your money. I recommend you to try out different advertisement programs and to see which one performs best for your blog. Not that I know everything, but I already know a decent amount – still – there is so much that influences your advertisements and I can not tell you the perfect solution. As stated above – experiment.
Why do people take time out of their lives just to write blogs? Is it to tell other individuals about their life or is it to make a little extra money in the pocket? When it comes to blogging, there are individuals out there who do not want to make money with their blogs because they think it is wrong. If you believe commercializing your blog is immoral, unethical, greedy, obnoxious, or anything else along these lines, then you should not commercialize it. If you find yourself having mixed feelings about writing blogs for money then you should sort those mixed feelings out before you start your blogging adventure. If you think making money with your blog is fine, good. If you think making money with your blog is bad, good. Whatever you do, just make sure you fully choose your path so that there are no questions or regrets with yourself later on. If you are looking to succeed with your blog, then you have to be congruent. When it comes to earning money from your blog, it should genuinely feel good. Within this article, we are going to tell you just how to make money with your blog.
Getting Money with Your Blog:
If you have decided to make a blog that will earn you a little extra income, then that is a wise choice on your behalf. However, you should not be shy towards the blog and you will be expected to give it all you go, or you will fail. If you are going to put up ads to advertise your blog, then you should take putting up ads serious. When putting up ads for your blog, you should not just put up one little ad square in a corner somewhere. If you are going to request donations for your blog then really request those donations.
Do not go putting up a “donate” link that is not very visible and hope for the best. If you are going to sell products on your blogs, then really sell them. With that said, you should get the best products you are able to get. Not only should you get the best products you are able to get, but you should also give your readers reasons to purchase those products. If you are going to make money with your blog, then the trick is to fully commit yourself to doing so. If you do not have commitment, then you will have no success.
Are You Able To Make a Good Income with Blogs?
There are many individuals out there who wonder if blogging is worth it. The truth is that blogging is well worth it, that is, if you are looking to make extra money. At the least, a high five-figure annual income is an attainable goal when it comes to blogging. When it comes to making money with your blog, we highly suggest you looking into blog carnivals and take advantage over them. You should make sure to submit your blog posts that are really good to the appropriate carnival for your niche.
We tell you to submit those blogs to carnivals simply because they are easy ways to get traffic and links. The best thing about blog carnivals is that they are free and submitting to them will only take a couple of minutes. You will still have to create great content in your blog, but blog carnivals will give you a free shot when it comes to marketing your blog that is not known. Blog carnivals will give you a chance to obtain a place in the “blogging world” by letting you show off your blogs.
Making Money with Blogs:
Making money with your blogs is simple, that is if you know what to do with your blog in order to make it profitable. We highly recommend you reading lots of information on how to make money with your blogs before you can start blogging. When you are looking to make money with your blogs, you will be required to get into a specific niche. You should also be sure to keep the content within your blog updated. This means you will have to update the content found within your blog virtually every single day. When you are posting blogs constantly, this will make your readers want to come back to see what is going on. If you use this technique, you will be increasing your chances of making money with your blogs.
There are many bloggers out there who have built fortunes simply by putting their mind to the blogging they do. Blogging is also a great way to establish a mailing list and that can lead to more income in the near future. As more people turn to those blogs that are well-written in order to obtain information, this will make making money with blogs much easier. You should remember that good content will keep you on a great track if you are looking to make money with those blogs. Having good content in your blog will also make individuals want to click on the products you are offering and that is a great thing.
Content is the King:
When making money with your blogs, you should try to focus on that content. Yes, your format will have a good impact on those visitors as well, but content just so happens to be one of the most important features when it comes to your blog. Keep in mind that a true blog just so happens to be a web blog that informs an individual about a particular subject. Your dating life may not be making you money on your blog, but that escapade is going to be drawing in a lot of traffic to your blog site, as long as they are written the right way.
When it comes to blogs, you will be able to write about anything out there. If you want to write about your dog’s favorite toys, then have at it. However, if you are looking to make money with blogs, this will require you to get into a particular niche. Many individuals out there use AdSense when it comes to making money with their blogs and the more targeted your blog gets, the more targets those ads could get. If you are writing your blog on relationships, then you will need to use a lot of relationship keywords within your content.
We tell you to use a lot of the keywords within your blog so that the AdSense bots will pick up your topic, and also those topics that are around your content is going to be focused on relationship sites. As you may already know, you will be making money with your blogs from the number of clicks you receive from those ads; this means you will need to make it where your content reflects the type of ads that can be found along the side of your page. This way, the readers will read the content you have compiled up on relationships, and then they will click on the ads that are right next to it.
Keep Your Posts Clear:
When you are posting blogs everyday to make money, then you will need to keep those posts clear. You should know that there are spiders that will be crawling all over your content you have posted within your blog. What do those spiders do to your blog? Well, those spiders are looking for nonsensical content and sales pitches. When it comes to your blog, is has to be free of commercials. If you have content within your blogs that has those sales pits, then your blog will be ruined by those spiders. However, you need to write with the intent to making those readers clicking on your ads. When it comes to making money with blogs, you will need to know how to motivate someone when you write. If you are not familiar with motivating individuals within your writings, then you can always take writing classes or hire a personal tutor.
Blogging Comments:
Are you going to need comments in order to build traffic to your blog? No. Turning off the option to post comments within your blog is not going to kill the discussion. Have you ever heard of trackbacks? If individuals are looking to comment on something that you have said, they will have to comment through their own blogs and then post a link to their blog. With trackbacks, you will be able to keep up with it easier than you could keep up with all of those comments that are posted on the same site as your blog.
Conclusion:
In the end, if you are looking to make money with your blogs then you should make sure your blogging content is a big success. When it comes to making money with your blogs, you will need to make sure you have not only time to post blogs everyday, but self motivation. If you do not have self-motivation, then how can you expect to put our content that is supposed to motivate someone? There are individuals out there who make a lot of money just from their blogs and we hope that you are the next.
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