Optimize Your Blog Using Web Analytics: Part 4

Posted on Oct 5, 2008 in Blogging
Welcome to part 4 of my series “Optimize Your Blog Using Web Analytics“. Today I am going to talk about private advertising and how analytics can help you get those advertisers that you will desperately need if you hope to make any money with blogging. If you liked this post then I recommend you check out Part 1, Part 2 and Part 3.

Why Are Analytics Important For Private Advertising?

Simply put, without analytics, you have no backbone to your advertising. Oh sure, you can say that you get XXX XXX amount of visitors daily, but without proof, is anyone going to believe you? Probably not, and therefore your private advertising sales will suffer.If you lie, then you are not only cheating others but you are also cheating yourself. You might as well accept reality and the truth. Also it might be a personal thing, for example: I’m a person that wants to achieve everything in live without too much help but only the fair way, and not lying to myself, because it could criple your blog career. With analytics, you can have proof that your blog is growing, that you are getting more RSS subscribers, and that you will have more potential to make more money. Analytics can also do the opposite though, they can show to you that your blog is suffering and that you need to change something.So heres a few reasons as to why analytics can help your private advertising needs:
  • They provide proof to what you say about your traffic details
  • They show you how you website is growing over a period of time
  • They will help you sell advertising on your blog
  • They will give you more opportunity to make sells
  • They speak nothing but the truth, even if you cannot handle it
  • They give you an idea on how much you should charge for your private sales.

So, Now That We Know Why We Use Analytics To Boost Private Sales, How Can We Put This Into Practice?

One of the biggest mistakes I see with bloggers are trying to sell advertising on their blog is that, they never encourage advertising. If your going to sell advertising on your blog, then let your potential customers know that you are for real. Don’t be afraid to let everyone know that you are putting up ads on your blog.One of the easiest ways to do this, is to make an Advertise Page in your navigation bar somewhere. As you can see, up at the top of my website, I have a page that is completely dedicated to people who wish to purchase advertising on my blog. I’m not going to go into too much detail about an Advertise Page, because that is a post for another day.You know what is truly great about this page? On this page, you can ignore all the laws of readability and what not. On this page, you can brag, boost, and do whatever you want, and the nice thing about it is that, no one will judge you any different. On your Advertise Page you are allowed to do this, after all, the whole purpose of the page is to get more customers to put their ad on your site, thus making you more money.

How Does This Advertise Page link Into Using Analytics?

Well, think about it. You have a page where you can brag about all of your stats and you have your analytics software that is going to give you all of your stats. See how the two go hand in hand? Without one you can’t have the other.If you are a little confused about what you can put on your Advertise page the here is a small list of a few things:
  • Alexa Rank - Show you Alexa rank to your advertisers. It may not seem important to you, but they love this kind of stuff.
  • Technorati Rank - Again, advertisers love blogs that are very well known and have higher rankings then others.
  • RSS Readers - Why not show off your thousands of readers that read your blog everyday? Makes sense to me =P.
  • Monthly visits - How many visitors you get per month.
  • Average page views - All these little stats may see unimportant, but give them all you got. The more you give the better the chance you will make a deal.
As you can see, analytics play a big role on how you sell your advertising on your blog. So many bloggers do not take the time and effort to do these tiny little things, but they truly pay off. They make you look more professional and dedicated. These are aspects that advertisers want to see. If you can show to them that you are serious, then your chances of selling a piece of your blog to them will greatly increase.So, thats just a little bit on how you can use Analytics to sell private advertising on your blog.If you need some ideas or examples, you can check out my Advertise page, or the countless others that are out there. Don’t be afraid to send me an E-mail or to ask questions in the comments.I love to hear what my readers think.