Optimize Your Blog Using Web Analytics: Part 3

Posted on Oct 3, 2008 in Blogging
Welcome to my third part in the series Optimize Your Blog Using Web Analytics. This serie is an in depth guide to using analytics to optimize you blog. If you liked this post, be sure to check out Part 1, Part 2 and Part 4 as well. Today I am going to look at the different ways at which you can tell whether your blog is ether performing or lacking. An important thing to watch for over time is if your blog is either:
  1. Growing at a steady rate
  2. Going downhill over till
  3. Just not growing at all
As you can probably guess, number 1 is the one that you will probably want to achieve and numbers 2, 3 you will want to ignore. However, The problem with this is that you have to look at every little bit of area that your blog can grow from, before you consider a final conclusion. What I mean is that, you can’t judge the growth of a blog just by how many RSS readers you got or how much money you are making. Those are all factors, but they are not the end all solutions.Using Web analytics To Optimize Your Blog: Part 3 Is Your Blog Performing?For this post I am going to use my results that I currently have for OwnBlogger. Hopefully you can relate to them in a sense, if you are a new blogger, as my results are very early on in this blogs lifespan.So, the first thing I am going to take a look at is the Bounce Rate. According to Google Analytics, this is what they define the bounce rate as:
The Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert.
Now that we know what the bounce rate really is, how do we know if we have a good rate or not? This is what I think are good bounce rates and which are not.
  • 0-30% – Your doing good and may need to do some small changes but you are doing good.
  • 30-50%- Your doing alright buy could definitely use some improvement.
  • 50-70%- Your doing bad and need to improve some elements of your website
  • 70-100*- If you are up here, then I would consider doing something drastic.
As you can see anything relatively below 50 is not too bad, and anything over needs improvement. So, you might ask, what is my bounce rate? The bounce rate that I have for OwnBlogger is 46.32%. Now that is not bad, but as you can see, I still need a little bit of improvement.Other areas that you may want to look at to see if your blog is performing to the best it can is:
  1. Your number of visits that you are getting over a long period of time. If your blog is growing, you should be getting more visitors almost every day.
  2. The average time that your visitors are spending on your blog. Obviously the higher amount, the better.
  3. Lastly, The number of pages per visit.
While all these small little factors can be used to determine if your blog is growing or not, you will always have to keep in mind that, it just takes time to grow these things. To get a good bounce rate, increase your number of visits, increase the average time someone spends on your site, and the number of pageviews per visit, you will need to keep working on your blog. Keep adding content and promoting, and eventually all these numbers will improve and your stats will start to look good.These are just a few ways that you can measure how your blog is growing using Google Analytics. If you are having a hard time keep tracking track of the numbers, just pull up one of the graphs that Google offers, that will compare your results over time. This way you can get a visual representation. I always found that to be easier then reading all these stupid numbers.