- Your private information shared with the masses?
- To have unknown sites analyzing your information without you knowing?
- To possibly have your information sold off for a profit
We admit Facebook ads are really attractive but LinkedIn ads on the other hand, are targeted to business professionals who WANT to spend money without being persuaded by tons of misleading ads. You can narrow down your target audience even further by zeroing in on their job functions, geographical demographics and other keywords.
3. Profile-friendlinessAgain, LinkedIn trumps over Facebook. Click on a friend’s Facebook profile and the first thing you will encounter is his Wall, not the Info tab on his profile. What can one see here?
- XX commented on ABC’s status
- XX found some Lilies and would like to share a bunch with you (via Farmville)
Is this really beneficial to the person who’s looking at your profile? Or would you rather have a profile that dispenses useful information about yourself, enabling you to be found by a contact bearing a potential business opportunity? The LinkedIn profile image below illustrates this point. Isn’t it much more ordered?
4. Business networking viabilityCan Facebook be used as a means for business networking? For one, employees may get too distracted by social games and quizzes and decrease productivity, what with addictive games like Farmville and Pet Society becoming a fixture with most Facebook fans. Companies are also concerned that their employees may be unknowingly sharing more company details than they are aware of.
LinkedIn, on the other hand, is made specifically for business networking in mind. Giving and getting recommendations, granting introductions and simply interacting with your business contacts all contribute to enhancing a better business environment.
If you are all for using Facebook for business, you may want to check out this article on 32 Ways to Use Facebook for Business.