How to Write a Good Press Release – 5 Essential Tips to Get Your PR Noticed

Posted on Apr 20, 2010 in SEO
When it comes to generating valuable inbound links, very rarely do people refute the benefits of writing a press release. A press release is a cost effective method to grab targeted traffic as well as generate publicity about your new website or the launch of a new product or service. However, do note that a press release should never be treated like a piece of advertisement. Sound too pushy or “sales-y” and you will quickly realize that your efforts will be for naught.The task of writing a good press release is not as daunting as you think. Here are some vital tips to help you get started.Put up a catchy headline – That said, it is better to be clear than overly clever. Some of your readers may not be able to get what you mean, even if it IS incredibly witty, so it is more preferable for you to write a clear headline that sticks to what you want to say. You should also just ditch the hype and go straight to the point without “tricking” people into reading your press release.Make your story believable – Remember, this is a press release, not the latest Harry Potter book. Concrete facts should support your claims so that your press release would appear convincing. Strictly no fluff! Again, you are not writing fiction so don’t overly embellish your PR if you don’t want to lose your credibility.Set your objective and stick to it – Ask yourself what are your reasons for writing a press release. If you want to tell everyone about the launch of a new service, do insert relevant information about the features and benefits your readers can enjoy.Industry jargon? A definite no-no! – Your press release should be as simple as possible. Make it a point to avoid sprinkling your PR with unnecessary jargon.Keep it short and sweet – A good press release should typically consist of 300 – 400 words. Anything more than that and your readers may start to bail out. Remember, this is a press release, not a thesis.All in all it takes several attempts, but with a bit of luck you can get a nice amount of visitors to your site and benefit from natural link building.