How to integrate AdSense in Analytics

Posted on May 11, 2009 in AdsenseBlogging
This guide about integrading adsense into analytics will include a video (see below) and will cover the benefits of doing so.Google is all about simplicity, sometimes ;), which also goes for adsense. If you have 1 google account, you can merge all the google services into one account. Simple as that – from Blogger to Gmail to Google Reader etc. Adsense provides a step-by-step wizard to finish integrating into analytics in mere seconds, given that you already own an analytics account – if not: sign up here. It would be faster if you’d follow the wizard though. Having a look at analytics itself first is also adviceable to determine if you even want to use analytics (compared to your current web-traffic tracking service).
Integrating AdSense into Analytics

Integrating AdSense into Analytics

As you can see on the image above there are several benefits of integrading adsense into analytics. First off, you can find the adsense reports under: “content -> AdSense”. In the AdSense overview you can analyze all the numbers (CPC, CTR, eCPM etc.), pages and top referrers for your AdSense revenue. (picture taken from the AdSense blog)Remember, having AdSense integrated into Analytics is not a must, however you could make use of the extra bit of information Analytics may provide you.If you have any further questions regarding AdSense, do not hesitate to ask us.