Pay-For-Placement Questionnaire

[zion]

The nature of Pay-For-Placement advertising necessitates a very different set of questions from Fixed Placement.

1. What is the name of the program (if applicable)?
2. How many search results distribution partners do you have?
3. Who are your major distribution partners (search engines first, then content sites)?
4. Which positions must advertisers secure to appear on your major partner sites?
5. What's the minimum amount required to open an account?
6. What's the minimum and maximum per-click bid?
7. Is there a monthly spending minimum?
8. How many days does approval of new campaigns and new listings take?
9. At what spending level is monthly invoicing possible?
10. Who are your approved bid management tool vendors?
11. Are bid gaps automatically adjusted?
12. How many times per day can bids be changed?
13. How many different ad listings can run per keyword? How are these served?
14. Are single and plural forms of a word one or two media buys?

[Komicwords]

I think I am not the expert here,anyway,what is the paid to placement is,is this meant-advertiser should buy "some cash for certain keyword position finding sort of"is this?or it is something else? and if I can make comment I think google adword and seo do not charge pay per placement stuff,and this what made Google so competitive and strong that No one got "privileges when they got better investment"so for me,I dont think pay per placement is great idea.I think "scoring per "relevancy"should be the number consideration whether blogger/marketer should be put higher or lower

[Rochelle]

That were all good considerations but you can also combine relevancy with those good-paying placements. There, you can add, "how much relevancy do the ads perform while also getting the right placement?"

[kmkm]

Originally Posted by Komicwords

I think I am not the expert here,anyway,what is the paid to placement is,is this meant-advertiser should buy "some cash for certain keyword position finding sort of"is this?or it is something else? and if I can make comment I think google adword and seo do not charge pay per placement stuff,and this what made Google so competitive and strong that No one got "privileges when they got better investment"so for me,I dont think pay per placement is great idea.I think "scoring per "relevancy"should be the number consideration whether blogger/marketer should be put higher or lower

thank you for this Illustration