Hi
Now I estimate a track day/motorsport organiser will make £50 on a £150 track day booked. So they must have a conversion rate of 16.6% just to break even with this spend. However, a conversion rate of 3% is more realistic which means they are making a huge loss....
Frustrating or what - I wonder how many companies actually look at their PPC on adwords to see if it is worth it....