determine which of those top keywords topics pay the most money per click. Those who have been in the AdSense “game” for a while are not going to build sites that target keywords that only pay one cent per click!These AdSense publishers use the tools that Google provides to help determine which keywords are paying the most to the publishers. Unfortunately, you won’t find these tools inside your Google AdSense account. No, You need a Google AdWords account for this.You see, Google has two programs that work together: Google AdSense and Google AdWords. Business owners use Google AdWords to promote their products and websites and it’s those ads that are shown on your Google AdSense ads. The business owner pays Google for each click generated on your website, and Google pays you for the service.