Official Google tips to improve AdSense CTR

soplangi · #1 (**permalink**) 06-19-2009, 08:15 PM

Google gives out secret trick to Improve CTR!!

1)One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

2)changing the color palette.

Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.

People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means

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luckymurari · #2 (**permalink**) 06-19-2009, 09:29 PM

You have put some good tips out there. I can add to this the tips like
* Section Targetting
* Changing positions
* Maximum Ad space usage

imwebmaster · #3 (**permalink**) 06-20-2009, 02:52 AM

I wonder how you know that these tips our by Google. but the method you listed surely works because if you keep the same adsense color all the time then your visitors will get ad blind and your click through rate will drop just like water from the pipe. So I have to say that you listed a very major and very important facotr which can boost up your ctr and obviously will help you alot in getting good money from Google(If you niche pays good). Another tip which can improve ctr is the ad blending. Don't let your visitors think that you have ads on the website. Instead make them think that you have some valuable site link on your website

raj · #4 (**permalink**) 06-20-2009, 03:47 AM

Quote:

Originally Posted by soplangi

Google gives out secret trick to Improve CTR!!

1)One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

2)changing the color palette.

Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.

People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means

PLEASE POST UR REPLIES ABOUT THIS TOPIC

It sounds a bit tempting...
I mean a regular visitor will surely be looking of the source of change of the overall feel of the site. Don't know what kind of impact it will have on the first time visitor though.
Let me try this and then I'll tell you whether it works or not.

Only Writing · #5 (**permalink**) 06-20-2009, 04:13 AM

I agree, this one of the best trick you can use to improve your CTR with adsense, however many may not know how it works. It is actually very simple and straight forward. Earlier we use to make manual changes to the ad appearance and now you have an option to set it to be automatic. So this helps changing persistently without wasting time doing manual changes! And of course color are meant to attract people! This is why I love Google as it keeps giving tips and tricks for us to grow! Thanks luckumaruri for adding – both Section Targeting and Changing positions works great with me!

criticalcontent · #6 (**permalink**) 06-20-2009, 04:24 AM

Another effective method for increasing your click through rate is to recommend the ads that are being displayed on your page, by writing reviews about the products being promoted in the ads. If you want a high click through rate the you have to give the customers some incentive, and what better incentive is there than a review of the product that say that it is the best.. and then they will see the ad for that same product on the side of the page and if they have made up their mind based on your reviews then they will surely, not only click through, but also complete the sale. Making review blogs also creates targeted traffic which can really help you increase your conversion rates.
Good Luck

webtechno · #7 (**permalink**) 06-20-2009, 05:16 AM

I agree with you ,well there are many techniques to increase the CTR mainly those include better ad placement color and unit style and the optimal amount of links on a page,blending of ads colour with the web back ground colour and placement within post so that visitors never know that it is a ad.Another thing is content management ,good interesting topic so that you will get returning visitors and they may click your ads when they find interesting topic related ads.Place leader board and banner units are for page headers and footers and square rectangle ads with no border in side contents,just feel yourself as visitors and decide which is appropriate.

narci · #8 (**permalink**) 06-20-2009, 11:58 PM

Many of them, Actually you can read this methods in all webmasters forums. It has been discussed by people, Trying hard to get this done well. But yet they cant do anything to improve the CTR! I have read all the methods of getting CTR but no lucky! Always bad. Anyways I read this posted by the second guy in this thread:

* Section Targetting

How to get this working?" Can you please explain to me how this works and how to do this kind of method? I want to learn something on this but yet can't find best answers on how to do this or maybe im just wrong by doing the methods work out? Please help.

Padalda · #9 (**permalink**) 06-22-2009, 05:30 PM

Earlier we employ to make the manual modifications to the aspect of advertisement and now you to have an option to place it to be automatic. Thus this helps to change constantly without wasting time making the manual changes! And naturally the color are supposed to attract people! This is why I like Google while it continues to give ends and easily deceived so that we develop. Another effective method to increase your click by the rate is to recommend the advertisements which are shown in your page, by writing reviews about the products being favored in the advertisements. If you want a click raised by the rate you must give to the customers a certain incentive, and which best incentive is there than an examination of the product which indicate than it is the best. and then they will see that the advertisement for this same product on the side of the page and if they composed their spirit based on your reviews then they surely, not only click to achieve through, but also the sale.

neo666 · #10 (**permalink**) 06-22-2009, 06:02 PM

this is a nice point indeed .very scientific too as the colors definitely are a very attractive and defining part of a site, changes are all what attracts visitors, news feeds , article updates and autoarticle rotating scripts all serve the same purpose, so getting the ads to be different each time,will definitly add to the website and also in the process add up to your adsesne check,
now is that secret given out by google itself! hard to comrehend it giving out some information which will make it have to pay more to its subscribers, maybe it will increase their revenue as well, (ok only the publisher pays!) and so they are smart, now trust google to give out trade secrets!