AdSense CTR increasing but CPC decreasing

[Hendrik]

Several people reported to me that their AdSense CTR is actually increasing but their CPC (PPC) decreases. This is an interesting phenomenom especially because it seems to make CTR optimization useless. I noticed the same thing and would like to share my thoughts on this.

It is not the CTR optimization that is flawed. The AdSense CPC is determined by:

• Quantity of ads on the website, simple offer/need relation.
• Quality of the clicks
• Bid on the keyword

Previous CTR optimization always included adding more ads, however it seems like that adding more ads will actually lead to reduce the CPC of each of the Ads. CTR increases but CPC decreases resulting in zero change of AdSense income. Furthermore adding more ad units to your website ruins the user's experience resulting in both more missclicks and "get me outa here" clicks, lowering the CPC.

So, from my point of view you should definitely be doing CTR optimization, however not add more ad units. Optimize your current ad units by relocating them and changing the design, that's it, nothing more.

I will be trying this out, removing 4 out of my 6 ad units on my main website. I'll share whether I actually notice a CPC increase.

You'll want to read those 2 tutorials for optimizing your current ad units.

• Best AdSense colors
• Best AdSense placements

I'll keep you updated.

[Rochelle]

That's practically true. When optimizing an account, online users should learn the art of testing and analyzing which format works. Definitely, getting the best ad placements make it more reasonable for any site owner to gather the audience's interest and stay with the help of ad colors for better appearances. Set in an eye target, these placements can easily make profit by letting the customers click on the ads through their own will. Best results all about the hard work.

[sach007]

Its a great share. I have noticed the same thing for my blog sometime back then I have read somewhere one article of putting less ad units on your site increases CPC . At that time my site was having 3 ad units and three link units. And average clicks I was getting of 12c. Then I decreased two ad units and made it only one. And I observed for some days that my CPC is increased after that I was getting CPC of around 43c.

Its really useful guide. And I am waiting for the results of decreasing the ad units on your site.

[Hendrik]

So far my earnings have been around 30% for a week. My CPC did not go up. My CTR decreased to around 30% of what it has been before.

It could take some time until google re-calculates the price of the ad so I'll test this for another week.

[almokatel]

The subject of a very cool and interesting