Whenever Content is not King: Force Google to love your site.

Posted on Oct 16, 2010 in SEO
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Google, for ages, has been promoting the motto “content is king”. Their claim is that if you write good content, traffic will, somehow, magically, appear. They claim that the initial visitors will themselves promote the page if the content is good, leading to naturally formed backlinks, which in turn will lead to a higher Google [...]

Maintaining your AdSense CTR: New feature to rotate colors.

Posted on Oct 15, 2010 in Adsense

With returning visitors your CTR subsequently decreases. The AdSense team just introduced a really awesome feature to counter this phenomenom: Rotating colors. To set this up you simply have to select multiple color palettes during the ad-creation process! Our enemy: Banner-Blindness Returning visitors get used to the colors and thus become blind to the look [...]

DuoSense v. 2.0 – upcoming Updates.

Posted on Oct 6, 2010 in DuoSense App

Version 1.0 of DuoSense made it to one of the most popular iPhone AdSense apps. There are some features missing and they will be added in the upcoming version 2.0. Channel Support – URL channels and custom channels Multi-Account support – track multiple Accounts New Payment options: Since-Last payment Log-In enhancements. Offline-mode support More Tips [...]

Study: Reducing CTR increases PPC. Increasing your earnings?

Posted on Oct 4, 2010 in Adsense

With lots of speculation I finally managed to do a 20 day study on CTR related PPC change (Click-Through-Rate vs. Pay Per Click). This finally proves that AdSense undoubtedly decreases your PPC if you add too many AdSense units on your website. In this scenario I removed several AdSense units to see the impact on [...]