CPC of placement targeted Ads
Being placement targeted by advertisers has advantages only. If you are unsure what you are missing then you’ll want to know what the CPC (Cost Per Click) of your placement targeted ads is.
Seeing CPC of Placement targeted ads
It’s pretty easy and can be done with only a few steps in your AdSense account:
- Go into your AdSense account
- Click on Reports
- Click on Advanced Reports
- Date Range: This month
- Show Data By: Individual Ad
- Tick: Show data by targeting type – contextual or placement
- Click “Display Reports”
What you are seeing there is of course not your CPC, those are your earnings. Divide the earnings with the amount of clicks and you’ll know your CPC.
What the numbers tell us
Now that you know your placement targeted ad’s CPC you should also go on and calculate your CPC for the content-network ads. The CPC of the placement targeted ads should be significantly higher. So, we wanna make sure to get as many placement targeted ads as possible. 100% increase in CPC means 100% increase in earnings.
Now that you know how to see the CPC of your placement targeted ads you’ll wanna read those two posts:
- Using channels to increase your CPC – channels are the best opportunity for getting advertisers to advertise on your website. Making your channels targetable allows them to select the channels and then serve ads
- The Ad Planner publisher center – The Ad planner publisher center is an excellent opportunity for getting advertisers to placement target your website.
Good post, CPC seems to be at least 4 to 8 times higher with placement targeted ads in the gaming niche than keyword targeted ads.
So if you still doubt why your CPC is low, this is how you fix it.
Amen
That’s a really good tip. I’ve still to learn a lot about CPC etc. I’ll have a read through some of your other posts and see how I get on. Any way to maximise earnings is welcomed I guess!
Sweet post. I’m really new to all the stuff so I’m trying to read up on it first. Got any more articles on CPC?
Hi,
These posts might help you out further:
-Google Ad Planner Publisher Center
-Setting up AdSense Channels
-Increase AdSense CPC
Note: One good way to increase CPC is to led the advertisers battle for the ad space on your website. Read the google ad planner post to find out how.
I remember first time I heard about CPC – so long time ago ;) The CPC of the placement ads were low at first but then started to grow as I worked on it.
Good post again. Thanks.