Chitika just released a tool for testing which ads show for your keywords. Use the Keyword tester and check whether Chitika has potential in your niche. I made a quick usage tutorial for the Chitika keyword tester and then continued talking about Chitika vs. AdSense.
Using the keyword tool is easy
Relevancy is important
Chitika’s keyword tool nicely illustrates how relevant ads for certain keywords are. Relevancy is important and only with relevant ads you have the following advatanges:
More conversions for advertiser = Higher ROI
Higher ROI means he’s also willing to pay more per click