CloudFlare and Google AdSense

Posted on Jun 8, 2011 in Adsense

When testing CloudFlare on my website I noticed that this had a negative impact on my AdSense PPC and CTR. Although this should normally not happen as CloudFlare does not impact how the javascript reacts with your visitor. this nonetheless shortly happened after implementing CloudFlare’s services so I would like to find out whether could [...]

Maintaining your AdSense CTR: New feature to rotate colors.

Posted on Oct 15, 2010 in Adsense

With returning visitors your CTR subsequently decreases. The AdSense team just introduced a really awesome feature to counter this phenomenom: Rotating colors. To set this up you simply have to select multiple color palettes during the ad-creation process! Our enemy: Banner-Blindness Returning visitors get used to the colors and thus become blind to the look [...]

Study: Reducing CTR increases PPC. Increasing your earnings?

Posted on Oct 4, 2010 in Adsense

With lots of speculation I finally managed to do a 20 day study on CTR related PPC change (Click-Through-Rate vs. Pay Per Click). This finally proves that AdSense undoubtedly decreases your PPC if you add too many AdSense units on your website. In this scenario I removed several AdSense units to see the impact on [...]

Leaving your Advertisements in place when upgrading vBulletin

Posted on Sep 21, 2010 in AdsenseAdvertisingvBulletin

Whenever updating your vBulletin forum all your template edits usually get lost. It’s very annoying as you manually have to add them again. So it is with your advertisements. You have to copy+paste the codes and embed them in your new style. This really takes a lot of time and is annoying. So, thanks to [...]

#DuoSense 1.2 now submitted to AppStore

Posted on Jul 9, 2010 in AdsenseDuoSense App
apple app store icon

The 1.2 build of our AdSense iPhone App has just been submitted to the Appstore. It should be live within the next 7 days. Apple is always a bit slow with reviewing the updates. Changes include: Fixes for iOS4, now multi tasking support. Annoying white review window is gone. Renaming several Tabs for a more [...]

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