AdSense category filter – should we use it?

Posted on Apr 27, 2009 in AdsenseAdvertisingBlogging
Another tab was added for the beta testers under “AdSense Setup” which allows you to filter ads for specific categories. To be more precise read the information below.

Quote from the AdSense Blog:

“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.” (source)
The images below (click for full view) shows you where to find the Category Filter once it goes online. But as it is a beta test, keep in mind that it may change, including the categories which are shown.
category_filtering_beta

Category Filter for AdSense

Sign up category filter

Sign up for the Category Filter

category filter for adsense

Category Filter for AdSense

This might only be a limited improvement for some because of the categories are much more in-depth; for example: video game websites targetted at children games and after filtering still getting mature 18+ games. But that is were the competitive ad filter is for huh? :)Anyway it looks like a useful tool for most people getting irrelevant ads.