AdSense category filter – should we use it?

AdSense category filter – should we use it?

Another tab was added for the beta testers under “AdSense Setup” which allows you to filter ads for specific categories. To be more precise read the information below.

Quote from the AdSense Blog:

“Category filtering will give publishers the ability to block ads that fall into specific categories such as dating, religion, and politics. Regardless of how ads are targeted, they’ll be filtered if they’re within one of the selected categories. We’ll also show the percentage of recent revenue that ads in each category generate, so publishers can predict how filtering selections will impact their revenue.” (source)

The images below (click for full view) shows you where to find the Category Filter once it goes online. But as it is a beta test, keep in mind that it may change, including the categories which are shown.

category_filtering_beta

Category Filter for AdSense

Sign up category filter

Sign up for the Category Filter

category filter for adsense

Category Filter for AdSense

This might only be a limited improvement for some because of the categories are much more in-depth; for example: video game websites targetted at children games and after filtering still getting mature 18+ games. But that is were the competitive ad filter is for huh? :)

Anyway it looks like a useful tool for most people getting irrelevant ads.

Related posts:

  1. Why You Must Use the AdSense Ad Planner Publisher Center
  2. How to integrate AdSense in Analytics
  3. Are You Stupid? 90% AdSense Publishers Screw Up Placements

3 Responses to “AdSense category filter – should we use it?”

  1. Hendrik says:

    Looks good to me. I personally wouldn’t suggest filtering ads tough. If you get irrelevant ads then that’s because of your content, filtering relevant ads (which seem irrelevant to you, but relevant to google) isn’t the solution.

    Tell Google what your website is about, use h1 tags, a proper meta description, meta keywords. Make sure to also use section targeting, only then you can succeed on the long term.

    • Mark says:

      Yep, bold/italic text – tags – all works.
      You just have to make sure that you let the AdSense crawlers know what kind of ads you want.
      Using section targeting prevents the bots from indexing anything else but your content. (note: navigation and sidebar)

  2. abrablog says:

    i already do that. Hope i can filter some sites that annoying me.

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