Your choices of colors for your ads are a big part of what will decide weather or not your visitors will click or not. Google already offers an exquisite color palette for you which are located in your administrative tools area. Utilize this to your full advantage of this tool! You can use this palette to tweak your ad look to match your website or blog, and essentially catch your visitors’ eye. Make sure that the border of your ad coincides with your blog’s background color, this will make your page look ten times cleaner, and will welcome your visitors to start clicking.You also want to make sure that you pick a background color for your ad that matches your page’s color. You want to make it look like your ad is actually part of your page, its part of your page’s web content; this will capture your visitors’ attention. This process is all about sitting down and playing around with your colors and your color scheme. Its all about experimentation, pick and choose colors, and see them there, if you are not getting any ad clicks, play around with the color scheme again, it may take a bit of changes in color here and there to get the right scheme and the right feel for your site. You need to make sure that you choose colors that your visitors will respond to.Once you find the right colors do not just let them sit there for weeks or months, this will enable your visitors to once again get bored with your ads, and you can and will lose regular visitors. Change it up every so often, find your own set of colors that work and try to create various sets, that way you can use a system of rotation between colors and ads. Now it is onto link color, people tend to think that the usual, everyday link color blue is a bland color, and they might try to change it up. Do yourself a simple favor, and keep things the way that they are. Blue is the best color when it comes to link color. It’s easy to associate the color blue to a link, because that is what visitors are used to looking for when they look for links. Keeping your blue link color also keeps your site from looking tacky or too flashy. Stick to what you know, and stick to what works.Another thing to keep in mind and try to prevent is ad blindness. Ad blindness happens when you choose and display the exact same color palette for your ads that are in the same location. AdSense allows you to choose four different color schemes that can be rotated throughout your ads and your pages. Again, this is something you definitely want to take advantage of. You don’t want your ads to simply wash out because your visitors just look right over them as if they are not even there. When it comes to choosing your colors, be sure to choose your colors wisely, take all of this information, and use it, because it will help you in the long run. If you follow what works for you, and what colors work for your ads, and your blog page, then you will be doing yourself a huge favor, and saving yourself a headache.This is not something to go about doing the hard way, listen and read get all of the information and advice that you can use to keep yourself from getting in a world of pain and possibly debt. You are out to make money, and Google adsense helps you make money, choosing the right blend of colors for your site and your ads will enable you to make money in the long run. So will choosing weather or not you want to use the cost-per-click method, or the cost-per-action method?