Perhaps you have already noticed, there are some website’s where the Adsense units look slightly different. How can you change your adsense ads to make them look similar? The answer is simple: You can not – to do so you will need to become an Adsense Premium Publisher.

That is not so easy – as you will need to have at least 5 million search queries or 20 million content-ad views per month. It will take a while until I can reach that with my current 20 visitors per day hehe.

To give you a brief idea of your advantages: Once you are a premium publisher you will be able to access exclusive services. The most important one if you ask me is that you can customize the look of the advertisements. You can make them look more like your actual content. The advantage of that is tremendous. Imagine you are already getting 10 000 clicks per day and can increase your CTR by 2 percent by changing the look of your advertisements. That’s 200 clicks more every day. Calculate that for a month – that is a lot more money. Especially on good niche pages where you get a decent amount per click.

Notice that you would not recognize that those were ads if there was no such thing as “Sponsored Links” written above. Also keep in mind that you get banned from Adsense if you use “Sponsored Links” somewhere next to your advertisements on your pages as normal publisher. I usually never click on advertisements – in fact only a few people do. But if your advertisements no longer look like advertisements then how would I know that they are in fact advertisements? You can only see that when hovering with your cursor over the URL – the link to a google page shows that. Imagine how it would look like to place a large rectangle in one of your blog posts? People would keep clicking the ads just because they would think that they are part of the article.

In fact you can also customize the look of the advertisements even further – you can use your own fonts, your own colors and your own size. You can make them flexible to your website’s layout. A huge advantage if you ask me, hence you can improve your CTR by matching the Adsense ads better to your website even more.

Sounds too good to be true? Wait, it gets even better:

You can place Adsense units on adult pages. That means if your website somehow has something related to the Adult niche you could use Adsense to display ads there as well. Content relevant adult ads should bring in some nice money.

You can use Adsense on Casino Pages. Gambling is strictly forbidden in most of the US-States. Same applies to Adsense – casino related websites are not allowed. Once you are premium publisher that rule does not apply anymore – you can use your ad-units on as many casino related pages as you like.

You get your own Adsense account manager. You are getting someone who is there for you whenever you have questions about your Adsense account. You will get a telephone-number which you can call to get help. Those people will actually help you – compared to the support for a normal adsense publisher the quality increases by around a million percent…. (Yes, I am tired of getting automated emails…).

You can negotiate the revenue share. Normal Adsense-publishers have no permission to discuss the revenue-share for Google. That stands in contrast to the Premium Publishers – they are allowed to negotiate the share which Google will get. That’s a huge advantage because 10% more on 100.000 per month is in fact quite a lot.

So what have we learned today about Adsense? They don’t care the slightest about normal publishers but once you have the required amount of page-views or searches they will offer you something named “support”. Until then you have to deal with Web 1.0 advertising techniques that are less customizable than a rock. Doing something wrong as a normal publisher will get your account suspended but doing so as premium publisher will only get you more money.

Good job Adsense, we love you. No, just kidding – we need you because there are currently no good adsense alternatives. Nonetheless, those companies at least offer good support and way better methods of monetizing your traffic.