AdSense Checklist

Posted on Jun 8, 2009 in AdsenseAdvertising
Have a website with no AdSense on it? But if you are considering to do so, then we’ve compiled a list for you so you know exactly what to do and don’t miss out on anything. You can also make a visit to our Complete Adsense Guide on DuoBlogger.

Step 1: Signed Up?

Already signed up with AdSense? If not then read our sign up for AdSense post and follow the steps, as well as tips, there. If you already have an AdSense account then you’re good to go.

Step 2: Review your possible placements

Review your own website where you want your ads to be placed. If you think logically here:Do I want to maximize my earnings?
  • Inside your content
  • Mainly above the fold
  • Aggressive placements (ever visitor MUST see the ads, every visitor that has not seen a ad is a potential loss of click)
  • Place link units at your site’s navigation menus
  • Place all possible ad units possible per page. (depending on how many advertisers there are for that specific niche)
    • 3 Content Ads
    • 3 link units
    • 1 or 2 custom search boxes
  • General niche site? Consider placing the ads only on subpages and not on homepage as that will only give you unrelevant ads
  • To solve that part, if you’re using a blog, go for 1 post on the homepage
  • Ads on individual pages instead? -> more relevancy
or:Do I want to keep my website user-friendly?
  • Ads should jump out more, meaning other URL/text/title color, making it look more like an advertisement (let the visitors choose to click the ads if they are interested in it, don’t draw attention to them instead)
  • Placing your ads at positions which already contain links to other resources (bottom of page or post)
  • Below the fold and right sidebar
  • Make sure that the ads are not in the way for browsing visitors
  • Ideal for webmasters that want to use AdSese to cover the costs of their website

Step 3: Creating the Ads

Did I choose the right ad formats?
  • Make sure you avoid Banner Blindness, by making sure you don’t choose leaderboards or horizontal ad formats
  • Make use of Rectangles/Squares
  • Am I using Link units? They always bring in a buck or two
  • Use image ads or not?
Did I choose the right colors?
  • Am I using the standard ad colors? (better for non-profit websites)
  • Am I blending the ads using the same colors as my website does? meaning:
    • Same title color as the link colors, usually something like: standard #0000ff or navyblue #000080
    • Same text color as my websites content colors, mostly black #000000
    • Using the same URL color as text color? (light grey is also an option)
  • Is the background color the same as my websites default background color?
  • Never ever use borders, period.
Am I tracking each ad unit per page (and per website) with channels?
  • Did I create a channel for every ad unit?
  • Did I include a description for every channel? (why? see further below)
  • Are the channels targetable? (same reason, see below)

Step 4: Implementing the Ads

This part is completely up to you :) If you are unsure how to add AdSense to certain parts of your website then drop a comment below or send us an email.

Step 5: Review your website again

Are you happy with the placements? Are the colors ok? Are the Ads not too aggressive (within the TOS)? Tweak a bit in the coding whenever you feel like AdSense in not yet placed correctly.

Step 6: Promote your Website using Google Ad Planner

  • By creating your own promotion page for AdWords user to placement target your channels (which are linked to your ad units – that’s why I told you to include a description for every channel, let the advertiser know which place the ad is and how it will perform vs other places on your website. This simple system from Google could massively increase your CPC by a whole lot.
  • It’s best if you read our Google Ad Planner blog post, as it’s more detailed
  • Example: D3scene
There are 2 ways to quickly promote your website to AdWords users: place a link to your Ad Planner page at the bottom or top of your website. And search google for your keywords and therefore advertisers and send them an email instead to placement target your website. Give them a good reason to do so, else they will just ignore the mail.

Step 7: Watch, Learn and Enjoy

Now that you completely integrated AdSense into your website, you can site back and watch your money flowing in. However it does not stop here, there are always ways to increase your earnings – which is good – but it sucks up time. Because you, if you followed step 3, integrated channels into your ads, you can monitor how each is performing and tweak the placement/colors a little. AdSense comes down to experimenting experimenting and experimenting. There’s no way around it, if you want maximum profit from it. Try a different set of ads and placements each week and see how they perform, you can always revert back to your original placement set.Some other things of note:
  • Do not, and ever, click your own ads, even with proxies or whatever – Google will know in the end and won’t pay out, simple. (you might even want to consider keeping your websites private from your family as they often want to help you get money and click the ads which might get you banned) – it’s nice if they want to help you, but you must think about the advertisers as well. They have to pay for those clicks and they aren’t getting any conversions for it. Which could lead to Smart Pricing.
  • When in doubt of your placements/colors or anything else from AdSense, consider taking in AdSense Consulting from us.
  • Stuck on increasing CPC and CTR? Your only option for increasing your revenue is increasing your traffic. Try targeting other keywords to drive in more traffic.