5 Tips How to Write a Compelling Summary for Your LinkedIn Profile

Posted on Jun 24, 2010 in LinkedInSocial Media
Most LInkedIn users will know that the summary is possibly one of the most important parts in their LinkedIn profiles. Some people sign up for LinkedIn, quickly assign a profile picture, slap on their website URLs and add a couple of lines about what they do for a living. However, these people are missing the point here, and are not doing enough to ‘sell’ themselves. Having a LinkedIn profile is all about expanding your business network, and your summary is a vital catalyst for you to achieve your goals using this popular social networking.Here are the best 5 tips on how to write an engaging summary for your LinkedIn profile.

1. Think of your summary as a game expansion

To properly ‘sell’ myself, I always think of my headline as a best-selling game, and the body of the summary its expansion pack! What you do is attract people with your best points in your headline, basically put your best foot forward – and then WHAM! Pile on all your unique selling points (USPs) in your summary and get people hooked on to you as a talented professional.Why do you think people keep getting one expansion pack after the other, especially for those The Sims games that sell like hot cakes all the time? :-)Then there is the fact vs. fancy debate – Whether you want your summary to contain boring but true facts, OR inspirational quotes that tell people about what sort of person you are but not the talents you may possess?

2. Be interesting. Be very, very interesting

According to Shoestring Branding the summary space in your LinkedIn profile should be treated like your elevator pitch but you should ALWAYS refrain from writing in a boring manner. And that means NO big words, NO jargon, and absolutely NO phrases that sounds like an automatic mission statement generator.You can also try your hand at writing a light-hearted summary that will make people sit up and pay attention. Humor is appreciated but only when it is tasteful!

3. Sprinkle powerful and attention-grabbing words in your summary

Gil Carlson from Freelance-Copy-writing.com has a list of uplifting words for your perusal. Normally copywriters would craftily dangle these words in front of potential customers when strewn across the sales page, but I think there’s no harm in using them sparingly when it comes to ‘selling’ yourself on your LinkedIn profile. Here are some of the better words you can use:
  • Challenge i.e. “I love challenges and will rise to the occasion to make my endeavors a success.”
  • Creativity i.e. “I’ve been told that creativity is one of my best traits.”
  • Inspiration i.e. “I find inspiration in simple everyday things found around us.”
  • Vitality i.e. “I have the vitality of ten hares when it comes to completing important tasks at hand.”
  • And the most popular yet powerful word – Love, i.e. “I love life – and it loves me back.”

4. Do some keywords analysis on the jobs you want

There are many reasons why people create LinkedIn profiles, but one of the major reasons is due to career advancement. You should ideally have an idea what jobs you would like to apply for, and then create your profile to match the job’s requirements.A smart move would be to apply a little SEO technique and make it so that your profile is keyword-rich. Do a brief search and see what your dream companies’ are after. Jot down these keywords and spread them naturally throughout your profile.

5. Write your summary in first person

Josue Sierra hit the nail right on its head when he recommended people to write their LinkedIn summary in the first person rather than third because doing so in the latter can make you sound arrogant and pompous. You’re writing a summary, NOT a biography!